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Our People

Filament is a team of passionate experts in Applied Artificial Intelligence with Offices in the UK and Canada.

Our team of 30+ professionals include strategy, design, development and scaling of AI solutions. We have assembled a fantastic team, drawn from IBM Watson, Capgemini, top academia, and a leading digital agency.

We are dedicated to helping our clients build AI capability and user-centric solutions that solve business problems and create new opportunities. Filament is serving new industries and markets, and continually broadening our breadth of experience.


Doug Ayres

Co-Managing Director
Doug has over 17 years experience in the design and build of digital platforms and applications. He co-founded digital agency Fuse in 2004 where he worked with many clients including Unilever, Tesco, Roche, Kaspersky, Ofgem and Bacardi, before selling the agency to Interpublic Group (a deal that ended in December 2015). He is now applying his digital agency know-how to this new and exciting era of machine learning.

Phil Westcott

Co-Managing Director
Phil is a former Director at IBM, and a specialist in applied Artificial Intelligence. Phil previously ran the IBM Watson Ecosystem in Europe, led their Smarter Cities business in Southeast Asia and launched IBM’s global IoT practice.
He is a specialist in AI use cases, business models and enterprise transformation. He is a technology advisor to HRH Prince Andrew’s Pitch@Palace, and a regular speaker on the convergence of tech and entrepreneurship. Phil is a Chartered Engineer and holds an MBA from IESE and Columbia business schools.

Claire Fletcher

Head of Client Services
Claire has worked in agencies since 2003 and brings her skill in client services and project management to lead our key relationships and delivery programmes. Claire was part of the leadership team at Architect (previously Fuse) where she worked closely with clients including Unilever and Tesco and oversaw the agency’s output on both regional and global project delivery.

James Ravenscroft

Chief Technology Officer
James is a Machine Learning and AI software specialist. He holds a First Class (Hons) degree in Artificial Intelligence and Robotics and is half way through a PhD in Natural Language Processing which he works on part time as well as lecturing and speaking at conferences on behalf of the University of Warwick. He has over 7 years industry experience, previously working as a Cognitive Solutions Architect for IBM’s Watson division.

Colum Elliott-Kelly

Chief Strategy Officer
Col co-founded and ran Blippar Education and before that co-founded an e-learning start-up called Massolit. He joined Filament in October 2017 as Chief Strategy Officer, leading on international growth, ventures, corporate development and product strategy. Alongside his work with us, he is an angel investor in tech start-ups and a pro bono consultant to various social enterprises. He started his career at a political communications consultancy in Paris and then worked as an investment banker in London. He has a MA in Classics and French from the University of Oxford.

Martin Pomeroy

Chief Product Officer
Martin has over 10 years experience helping some of the world’s largest enterprise companies, including Tesco, Unilever, Bupa, AstraZeneca, Electronic Arts & Mondelez International build & launch internal platforms. His most recent achievements include growing a new Office 365 agency within an Interpublic Group company to become a market leader and founding a machine-learning based political monitoring platform.

Rob Minford

Head of Software Development
Rob joined Filament from a well known consultancy firm where he was in a research and development role within the national security sector – specialising in Java and C#. He has experience implementing software and systems as well as creating smaller, bespoke applications. At Filament, Rob applies his considerable technical knowledge to lead our development team and to help companies realise the potential that machine learning has to offer.

Andy Feltham

Client Technical Lead &
Southampton Site Manager
Andy Feltham is a Master Inventor and former manager of IBM’s UK Emerging Technologies team. He worked for IBM for 14 years before joining Filament and has a diverse background that includes performance, service & product delivery, all underpinned by a love for technology and innovation. Recently his work with emerging technology has allowed him to combine these interests in order to maximise the potential of new technology while solving real problems. He has overseen delivery of many cognitive cloud based solutions and understands how to combine technologies to quickly add value for customers. He is an active inventor with an invention portfolio spanning mobile, photography, messaging, protocols and user experience.

Aela Gourlaouen

Data Scientist & R&D Lead
Aela is a graduate ML engineer. She joined Filament after studying engineering and completing a master’s degree in mathematical modelling in France.

Antonio Campello

Data Scientist
Antonio Campello is a data scientist with a solid analytical background in signal processing and machine learning, specialising in Computer Vision. He holds a PhD in Applied Mathematics and has over 3 years of research experience, working in multicultural centres including AT&T Research Labs (USA), Télécom Paristech (France) and Imperial College London (UK). He is a fellow of Science to Data Science (S2DS), Europe’s largest data science program.

Martin Davtyan

Data Scientist
Martin has 9 years of experience working as a software engineer in Academia, Procurement and Finance, specialising in the academic field of Machine Learning during the last 4 years. He has authored several publications in the field. Martin holds a MEng degree in Computer Science, and a MSc degree in Statistics from ETH Zurich.

Aljoscha Steffens

Data Scientist
Aljoscha studied Computational Engineering Science at RWTH-Aachen University in Germany. In his Masters, he focused on Machine Learning and Computer Vision and completed part of his studies at Kyoto University. Between 2015 and 2017, Aljoscha was co-founder of a social media start-up where he led the technical department.

Mike Tunnicliffe

Lead Developer
Mike has over 16 years experience working as a software engineer in IBM’s UK Runtimes team. He spent 10 years working with the IBM Java Virtual Machine, helping to diagnose and solve deep technical issues with customer applications from the OS level upwards. He was also involved in porting the V8 JavaScript engine and Node.js to the IBM Power platform, and developing the Kitura web framework and code generator as part of the Server-side Swift effort. He has joined Filament to lead development of the Engine project to ensure it will provide a solid foundation on which to build machine learning solutions.

Michael Jones

QA Lead
Michael is a QA specialist with 8 years of experience, primarily with the IBM CICS TS family of products. He is also a Java expert, with over 10 years of experience covering both academic and enterprise applications. As part of Filament he is leading the quality assurance efforts for Engine.

Anna Thomas

Senior Client Solution Developer
Anna spent the last three years delivering innovative proof of concepts and bespoke solutions to IBM clients as an Emerging Technology Specialist with a focus on front-end development and data visualisation. She has ran Hackathons and Design Thinking workshops to help clients use new technology to solve real world problems. Her recent achievements include winning Hackathons such as Facebook Project Journalism and Oglivy & Mather Cognify the Health of a Nation.

Philippa Daly

Client Services Lead
Philippa is a Client Services Lead at Filament, Europe’s fastest growing AI consultancy. She has a unique experience of marketing best practice coupled with the pragmatic application of AI in enterprise clients. She holds a Master of Chemistry degree from the University of Oxford and most recently headed up Performance Marketing for a VC-backed ecom startup.

Anna McCormack

Head of Human Resources
Anna is a specialist in adult learning. Her background covers 15 years in various leadership and project management roles in education, consulting, R&D and corporate learning. She has qualified teacher status.

Rory McElearney

Conversational Interfaces Lead
Rory is a front-end developer and chatbot architect. Rory designs and develops for chat interfaces leveraging cutting edge Natural Language Processing and conversation management techniques. He has written on conversation UX for D/sruption magazine. Before joining Filament, Rory worked for 4 years in engineering consultancy.

Daniel Atkinson

Lead DevOps Engineer
Daniel leads the DevOps function in Filament and provides strong expertise in systems support, hosting and data security. He also has practical skills in hardware prototyping, having designed and built a range of prototypes that leverage IoT and 3D printing. Daniel graduated with a Computer Science Degree from Aberystwyth University and has and over 5 years experience in infrastructure management, support and systems development.

Max Jenkins

Lead Backend Engineer
Max joined us straight out of University where he graduated with a First Class (Hons) degree in Computer Science. Previously he spent a year working at IBM as part of their CICS Liberty testing team, ensuring code quality across a range of products. At Filament Max builds and tests our AI solutions.

Alexander Horsfield

Senior Backend Engineer
Alex is a backend engineer, designing and implementing the architecture of Filament Dash. This includes work in complex data ingestion and processing to support the training of bespoke AI solutions. He graduated with a Masters in Electronic and Computer Engineering, after which he worked for IBM on the development and service of IBM Integration Bus, a workflow-based server runtime application.

Josie Jordan

Project Manager
Josie joined Filament from a events startup where she was responsible for the operational delivery and marketing of over 100 events, with speakers from Google, JustEat, The Guardian and Deliveroo. Previous to this, Josie studied English Literature at Oxford University. She brings her skills in marketing and relationships management to help deliver projects.

Daniel Gynn

Front-end Engineer
Daniel is a front-end engineer, who joined Filament after graduating from university with a degree in Computer Science. Daniel enjoys exploring modern web technologies and design principles and attempts to put these into practice when developing interfaces for Filament’s AI systems.

Sean Anderson

ML Software Engineer
Sean is a graduate Machine Learning software engineer. He joined Filament straight from University having studied multiple modules in AI and ML. Alongside the Filament team, Sean has built NLP pipelines and models for enterprise, as well as developing chatbots using both Dialog Flow and Watson Assistant. He has a particular interest in how ML can be applied to making accurate predictions in sports. He has co-published a paper which was accepted as evidence into the House of Lords, regarding decision making in AI and the ethical considerations of AI. Sean has delivered multiple AI 101 and AI 201 education talks to businesses, including leading a 14-day technical education course for American Express

Aaron Mulholland

DevOps Engineer
Aaron spent three years as a DevOps Trainer working with graduates to deliver DevOps consultants to various clients. This gave Aaron the experience to venture out and complete work on a production-ready Kubernetes platform to support a microservices architecture and manage the automation of the development teams pipelines.

Leo Yeung

Conversational Interfaces Engineer
Leo is a fullstack javascript developer and chatbot engineer. He develops chat interfaces leveraging cutting edge Natural Language Processing and conversation management techniques. Before joining Filament, Leo worked for 3 years as a network and security solutions consultant in Hong Kong.

Eleanor Vincent

Front-End Engineer
Eleanor is a front-end engineer working with the chatbot delivery team at Filament. Eleanor enjoys designing intuitive and helpful interfaces, applying this design practice into building strong chat interfaces with users as the focus. Before joining filament, Eleanor spent almost three years working as an engineer within Referral Management and Care Coordination consultancy.

Michael Pitman

Software Engineer
Michael has a masters in science, specialising in plasma physics. He joined Filament full time in early 2018 after working as a contractor for the company in 2017. He has joined the team working on Filament’s software as a junior software engineer.

James Courtney

AI Strategist
James advises our clients on AI Strategy and use cases. He previously co-founded two startups: a FoodTech loyalty app for restaurants called LUX Rewards and a chatbot for taxis called Chat.Taxi. He was hailed as one of the “Top 10 Entrepreneurs to Watch in 2017” by global #1 university accelerator, SETsquared. LUX Rewards was launched by James during his time studying Business Management at the University of Bath, where he won multiple startup competitions, and the business has gone on to raise over £150,000 in investment. James has experience working for IBM and PwC as a management consultant and also as a Global Marketing Strategist at Unilever.

Investor Directors


Andreas Hajialexandrou

Legal & Commercial Director
An investment professional with 27 years’ experience of which 22 years at Director level or above in major global investment banks and specialist firms. Andreas has managed, invested and helped implement the utilisation of $billions with hands-on operational impact. A Bachelor of Law since 1990, Andreas specialises in contract analysis, arbitrage and drafting to the level of liaising twice in the Court of Appeal.

Looking to introduce AI into your business?